Today, I was sitting at my Blue Work space and I happened to notice the purse on the space next to me. It was a Dooney-Bourke Mickey Mouse purse. I knew instantly that this was a person I needed to meet. I asked around, but no one recognized the purse, or remembered who had left it there. Eventually, the owner returned to her desk and I introduced myself. We had a quick chat and talked all things Mickey Mouse. It was the highlight of my day.
Whether you know it or not, there is a passionate army of adult women on the Internet, in your office, and maybe even in your home who are obsessed with Disney. They make multiple trips to the theme parks each year, collect Disney-themed items, and even dress up as Disney characters — on days other than Halloween. More than seven million millennial women devoured articles about Disney this year on POPSUGAR. Many of these women, who grew up on The Little Mermaid and The Lion King, have celebrated 30th birthdays, honeymoons, and even weddings at a Disney resort.
Disney fans know that many people don’t get it. Almost unanimously, they said that the number one misconception about them is that they are immature. But before you judge your co-worker, high school friend on Facebook, or distant family member for their age-inappropriate Disney fangirling on social media, at least try to understand just what Mickey and his gang of princesses do for them.
In an age of aspirational social media and highly curated brands online, Disney nails it — in real life. For a generation that looked to Internet personality quizzes to tell them something about themselves, Disney can reflect your true self. Your favorite park, movie, or character is a reflection of your personality. Loving Disney gives you an identity. It means you are a person who believes in magic, happiness, and imagination.
What is the reason that you love Disney?